abby schell

It's so nice to meet you! Thanks for being here. Here's a little bit about me:

My story isn't quite linear, but what good story is?!

My love for flowers started at an early age - from arranging bud vases for family dinners to my first job taking orders at a local florist in high school. After graduating Bucknell University, however, I opted for a marketing desk job in NYC hoping it would 'fit'. I learned many life lessons in 2020, with the main sentiment being: Life is too short to not feel happy and inspired. Every. Single. Day.

With over 5 years of experience in NYC branding and design, I have developed an incredible eye for detail, a client-focused mindset, and a love for making a statement. After re-entering the wedding industry as a bride, I realized there was room to bring a new level of refinement to the client experience and my own creative voice to the table. In 2022, I left corporate America to pursue florals full-time and started Florio in 2024 to better serve my event and freelance clients.

I'm now based out of Marblehead, MA - living with my husband, Eddie, and dog, Gus. You can find me flowering events throughout the East Coast and beyond!